Controversy Brews Anew Over Koff “Indian” Beer Ads
The always interesting Blue Corn Comics by Rob Schmidt has recently come across a TV ad for Koff “Indian” Beer (a Carlsberg product) that Schmidt believes “emphasizes the uncomfortable connection between Indians and alcohol.” See for yourself:
Huh. You don’t see that very often: teepee-as-nightclub.
Here’s another spot in the series, which I believe came out in 2007:
I have never seen such ads in Canada, and something tells me I never will. Despite its potential for controversy, though, this is the first I’ve heard of this American Finnish-made beer or this campaign. Was that still pre-Web 2.0? Otherwise, it’s hard to imagine this not going viral.
(Thanks too to Nadya Kwandibens for flagging this ad.)
UPDATE: Reportedly, the commercial is only run in Switzerland; this makes sense as to why it is less known in North America.
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